Key Success Factors
The traditional in-voice traffic services are inside of the most widespread navigation app published in the app store and are used by millions of users. Competition in the marketplace is based on the quality and completeness of the services offered. On the contrary, the price is not a competitive factor for excellence, considering that the most widely used app are available free of charge. Ease of use, completeness of the services, graphic endearing solutions and features for special needs, such as speed cameras signs are instead pillars of the success.
In-Voice Traffic Services
Quality and reliability of the data: the features of a good app.
Satellite navigation applications have the aim to assist the user through a new destination of which he or she doesn’t know the itinerary, suggesting the best routes step by step, using traffic data.
The quality and the reliability of the traffic data are, therefore, significant elements.
For the users who do not need a navigation service because already know all the options through his or her destination, the traffic is communicated to the users through a visual representation on the map. It highlights the presence of blocks on their own route, but it doesn’t allow to understand its intensity without take off the eye from the road.