Market dynamics based only on price
The competition on the consumer market between the various oil companies is today mainly focused on the selling price of fuels. It is the result of a greater focus at the expense of the consumer, gained during many years of economic crisis, albeit in different ways, has affected all western countries.
Previously, in the competitive challenge, they came into play:
- quality of fuels and lubricants;
- level of service offered by the station manager;
- reception of the station in terms of functionality of spaces and technological image;
- capillarity of presence on the territory.