Market dynamics based only on price
Competition on the oil consumer market among the different companies is now mainly focused on the fuel sale price. It is the result of a greater consumer attention to the expense, matured during the many years of economic crisis that, although in different ways, has affected all Western countries.
Previously, the items in the competitive challenge were:
- the fuel’ and lubricants ’quality;
- the service level offered by the manager of the station;
- the station welcome in terms of functionality of spaces and technological images;
- and, finally the presence density on the territory were part of the equation.