Research project VIVA Rembrandt
VIVA Rembrandt was born to send different advertising content to different audiences during the same sporting event.
Duel has solid specialized know-how, gained thanks to many years of research and innovation experiences, creation of products and services for international broadcasters. This has allowed the company to create a system that solves the most recurring problems in virtual advertising production during a live event.
The VIVA Rembrandt system is designed to fit into an ordinary digital television shooting environment and supports, with the same hardware, a virtually unlimited number of SD or HD cameras.
The objectives of the VIVA Rembrandt research project are:
- Optimization of the optics calibration model, simplification and drastic reduction of the times for the procedures and calculations related to the creation of the models themselves;
- Simplification of operations and reducing the times in the area, to allow their use by camera operators without the support of specialized personnel;
- Possibility of inserting 3D graphic contributions, animations, and films in the context of television images;
- Possibility of inserting virtual input on real advertising, existing in the shooting area, eliminating the current constraint of insertion on monochromatic areas required by chroma keying systems.
The project led to research results of international relevance, illustrated in the scientific article Novel Patterns for Zooming Camera Calibration during the CompIMAGE 2012 International Conference.
The research project’s activities and results were carried out with the collaboration of the Department of Automatic and Management Computer Engineering of the University of Rome La Sapienza.
The VIVA Rembrandt project – Advanced system for three-dimensional virtual advertising was financed by the POR-FESR 2007-2013 of the Lazio Region, call for executiveProjects of CSR of SMEs in the single or associated form concerning technological frontiers.
Further Developments of the VIVA Rembrandt
Based on the technological results achieved with the VIVA Rembrandt system’s development, in the two years, 2013-2015, Duel developed the Rembrandt platform. This offers the unique functionality of producing advertising content in the television signal reception apparatus.
The personalization of the contents, made possible by the TV signal receiver’s rendering, multiplies the revenues from advertising billboards in the area.
Rembrandt proposes a radical change in the business model in the sideline advertising space market during sporting events broadcast in live streaming.